Jazz, Pizzazz and Pizza! A Festive Party for Betty Lin and Suno

Betty Lin, one of San Francisco’s most popular boutiques, has a new location in Pacific Heights at 3625 Sacramento Street. Among those at its opening party was celebrity stylist Mary Gonsalves Kinney (www.mgkstyle.com), here to share her impressions from the festive event.

Exceptionally good looking valet drivers in white dinner jackets opened my door, as I approached the grand opening of Betty Lin’s new and improved boutique on Sacramento Street recently. A Casey’s Pizza truck was also there, parked conveniently in front so as to offer a bite or two upon entry just in case guests were hungry – I was.

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The Speakeasies Band played a bellowing, lively selection of jazz that kept the well-dressed, super chic crowd on their toes. Children were bouncing this way and that, as the event was advertised as a “kid friendly, come one, come all” soiree. All encompassing it was, offering a brightly colored, glow in the dark ping pong table, an LED corn hole toss and miniature golf stations among a sea of gourmet finger goods and champagne. There was something for everyone. Did I mention there was a pizza truck?

It seemed like all the cool kids got the memo, as I glanced across the room. A bevy of high fashion hipsters were gabbing about New York and Paris and, of course, Betty Lin, all while noshing on skinny crust pizza and bite-sized tacos. The demographic was diverse with women and men from all parts of the city. Uptown, downtown and everything in between, Betty Lin’s store opening was a beautiful sight for those of us who long for New York-worthy fashion events (Bravo, Allison Speer).

Fashion brand consultant Sonia Maria Edwards, uber hot Parisian jewelry ambassador Muriel Devoucoux, Vogue editor Emily Holt, food writer Katie Sweeney, and local artisans from Twiga tribal arts gallery were all in attendance making for a buzz-worthy event. We even got a group selfie to document such a fabulous fashion moment.

Suno founders Max Osterweis and Erin Beatty were lovely and approachable and took photos, kissed cheeks and encouraged guests to shop the collection that lined the shiny, new racks at the store.

Max’s mother (her name is Suno!) was in attendance and equally chic in her oversized, dark rimmed glasses. Everyone was intrigued by her and clamoring to meet the name behind the brand. She was polite, but made it clear that this was about Max and Erin. Max and Erin are down to earth, smart, progressive and exceptionally stylish. Their keen eye, their incredibly successful brand and their ability to figure out the complicated San Francisco market has made them an exceptional team.

Max, donning an olive green cargo jacket and a classic white t-shirt is a native San Franciscan who proudly owns his roots and proves it by ensuring his collection is available here in his hometown.

And Erin, styled to perfection in a black-and-white striped pencil skirt with floral details just had a baby boy, now five months old. Her energy was astounding and she was eager to talk about the future for Suno while also showing us photos of her darling newest addition. This duo is most definitely ready to take on the fashion world with a level of heart and soul that seems to be missing too often in the design world.

Betty wore a dress by Suno that was perfect on her. Long and belted and in the prettiest blue floral print, she was a vision of fashion possibilities.

It is so rare that an independent boutique opens up in San Francisco and does so well that time calls for expansion. Betty’s newest space is twice the size of her last space with a beautiful back garden area and a private in-store studio for photoshoot work. She has thought through every potential project as she prepares for continued growth with her store. With brands likeStella McCartney, Peter Pilotto, Roland Mouret, Raquel Allegra, EachXOther and, of course, Suno, the sky is the limit.

We look forward to seeing the possibilities that will undoubtedly unfold for Betty Lin. The future is so very bright. Bravo on a beautifully crafted store opening!

Visit Betty Lin at 3625 Sacramento Street, San Francisco.
415.345.8688 | 

riginally published for SF Luxe on May 26, 2015.